The World of Flowers aims to inspire florists (and all other visitors) from all over the world by sharing the latest innovations and trends. Three days (8-10 November) of competition, inspiration, workshops and networking at the International Floriculture and Horticulture Trade Fair (IFTF) in Vijfhuizen, the Netherlands.
A well-established and growing Trade Fair where over 250 exhibitors will be showcasing an extensive array of related products and services to more than 15,000 visitors from the international Green Sector.
Created within the heart of the World of Flowers is the novel World of Trends. This new addition establishes the next step in this fourth edition of the event. Here, you will find a whole new world of trends and inspiration, and professional assistance in making the connection between trends and the application thereof in your business.
Wim Hazelaar Trophy
12 international florists will compete for the Wim Hazelaar Trophy during two days of the fair. They will work on seven assignments using products made available to them on the spot, challenging the competitors on creativity, flexibility and craftsmanship.
The trophy is named after Wim Hazelaar – a Dutch floral artist and world champion known for making creations out of materials made available to him on the spot – and is organised for the second time within the World of Flowers.
Throughout the fair, various workshops and presentations will be given on current and future trends, craftmanship, developments and fun activities. This will strengthen the connection between trends, florists, producers, products and companies.
