Fleuroselect presents the five entries in this year’s FleuroStar Contest. Each of these novelties is hoping to be hailed as the next variety with the highest visual impact at point of sale.
Due to the ongoing situation related to COVID-19, the FlowerTrials have been cancelled. The FleuroStar Contest as we know it at 9 locations cannot take place this year. Therefore, a digital edition is organised. All candidate and winner promotion will take place via the trade media and social channels.
Expert Jury
Over 30 professionals from a cross-section of breeding, production and retail as well as trade journalists and marketing specialists choose the Winner with the Wow factor. This year, one candidate plant line-up is foreseen on Tuesday 9 and Wednesday 10th of June at Takii. Judges will be invited to cast their vote on appointment, either in person or by Zoom.
The winner is the variety with the highest average score on commercial potential and point of sale attractiveness. Fleuroselect presents the five entries in this year’s FleuroStar Contest. Which new variety will succeed Begonia elatior MacaRouge from Beekenkamp?
Dahlia x hybrida Sincerity, Syngenta Flowers
Digitalis x hybrida Panther, Takii
Petunia x hybrida Mystical® Midnight Gold, Florensis
Petunia x hybrida Shock Wave® Purple Tie Dye, PanAmerican Seed
Solenostemon Main Street Hollywood Boulevard, Dümmen Orange
