Research shows there are opportunities for Dutch tree nurseries on the Ukrainian distribution market. The market for urban green seems the most promising. But to be successful in the Ukraine, it’s important to choose the right approach. These were some of the points that were highlighted during a webinar organised by the Dutch embassy in Ukraine, together with the Netherlands Enterprise Agency (RVO) and branch organisation Royal Anthos, last February.
Ukraine is the second largest country in Europe after Russia. The eastern part of the country is officially still at war with Russia. Because of the enormous distances, there can be little awareness of this in other parts of the country.
There aren’t many tree nurseries in Ukraine, although the number has been increasing over the years. Advisor Arno Klijbroek, of ATM Trade Management, estimates that there are currently around one hundred professional tree growers operating in the country. Their main products are pines, shrubs and grasses. These are some of the details reported in a study into market opportunities for Dutch hardy nursery stock, which Klijbroek conducted. He concluded that the main opportunities lie in the market for urban green. (..)
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