At this moment thirteen growers have applied for the FlowerSensation pavillion at the Nordic Flower Expo the and ten are having an option at a place within the floral presentation. The Nordic Flower Expo will be held from 21-23 March 2017 in Malmö, Sweden.
Amongst the confirmed participants are to be found MarginPar, Van der Lugt Lisianthus, Vreeken Bouvardia, Simply Calla, Your Lily, De Wit Nerine, Harry Wubbe Nerine, Viking Roses, Rijk de Jongh Ranonkels, Interplant Roses, Pulcher Orchids, Henk Sonneveld Hortensia and from Italy Dulbecco Flowers. They join forces with Nicolette Hooyman FlowerSense and The Floral Agency to inform and inspire florists in the Nordic countries with special and unique products.
The initiative to organize this event is born out of the fact that offer and demand often are not matching very well. Florists are eager to buy products of high quality which are unique or at least special, to be able to offer their customers something nice. It happens a lot that florists are not aware of the wide range of products simply because they are not presented to them and they do not know where to buy. To facilitate this process the event will help getting the florist in direct contact with the growers.
During the expo, workshops will be organised by someone of the team of Per Benjamin, Sara-Lisa Ludvigsson, Tina Kjaer from Denemarken and Regine Motmans van FleurCréatif – Fleuramour. Tuesday the 21st of March two workshops will be organised by the team of Benjamin Botaniska Floristik Coaching.