“Still Europe is very important for us but we are happily surprised by the strong demand from China,” says Harley Eskelund of Roses Forever. “The Chinese customers are looking for partners who can offer know-how in engineering and production.”
”Our many years of experience in production at various climate zones, is an advantage, when we select from our potted roses lines of Roses Forever and Infinity, it offers a sense of security for our customers”, says Harley Eskelund.
The Viking cutroses are presently introduced on the market. They have been bred by Rosa Eskelund and are marketed by John Pouw, a family friend.
Pouw has not given up on his quest, started in 1990: “Through mass, cost-driven production, the cutrose business has nearly lost its tremendous emotional value as a gift from heart to heart, making consumers happy.” “Of course,” he continues, “The supermarket bouquets also have a place in the market, especially for home use, but the gift rose should be cared for individually, because they are sold individually.”
Twenty years ago top New York florist Elizabeth Ryan gave Pouw directions for his search, telling him she wanted old-fashioned garden types that would open slowly and have a long vase life. Marketed through Viking Roses, hardy with a warm heart, seven nostalgic cutroses are now introduced. These got the group name Rosa Loves Me.
Roses Forever is present at he IFTF in Vijfhuizen, the Netherlands. The IFTF takes place in the first week of November.
Roses Forever ApS started in 1996 and still Rosa Eskelund and her husband Harley Eskelund run the company themselves together with their son Anders Eskelund, who mostly travels to growers worldwide to set up effective productions of mini roses in pots.
