Going in line with the strategic extension of its product portfolio pot plants Selecta one has acquired the assortment and breeding program of Topcolor Breeding vof, Holland.
Since 2004 Topcolor Breeding has specialized in breeding and sales of single flowering Kalanchoe varie-ties. All varieties have been selected in close cooperation with growers and produced in Holland, but also in Denmark, Germany, North America and Brazil. The total sales volume reaches 7 Mio units per year. All existing customer and supplier relations willremain untouched from the transaction.
With the acquisition of this genepool Selecta one expands for the first time its product portfolio into the market of flowering pot plants. Dr. Ulrich Sander, CMO/CTO Selecta one: „The genetic diversity of Topcol- or ́s breeding is highly interesting. The large gene pool will help us to develop the assortment program further to launch new attractive products into our worldwide markets.“
Selecta One is a family company and a world-leader in breeding, producing and marketing vegetatively propa- gated ornamental plants. The breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With eleven production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serves all relevant markets worldwide.
