According to Royal FloraHolland, their auction presale turnover is rapidly increasing. The total amount realised via auction presale in 2016 came to 45 million euro. That amount was surpassed last week.
FloraHolland expects to reach a turnover of 80 million euro through auction presale this year. Around half of their growers make use of this auctioning system and so do more than a quarter of their customers. The number of growers that’s involved in the auction presale system has increased by 48% this year. The increase among customers is nearly 60%.
The increase in the turnover and number of users is reflected in the auction presale share compared with the turnover through the clocks. That figure was 4.3% last week, which is a record according to FloraHolland.
