„If Royal FloraHolland wants to maintain its position as a leading marketplace, we must be able to attract an assortment from all over the world to meet the full, global demand. The assortment we can get from our current members is no longer sufficient”, stated Lucas Vos on Royal FloraHolland’s website.
According to Lucas Vos, a prerequisite for becoming the largest marketplace is that the transaction costs are as low as possible. „We’re trying to secure a position in the global marketplace by maintaining the largest customer base and the largest assortment.”
An attractive, open marketplace is characterised by growth, said Vos. „Growth is going to be the main focus at Royal FloraHolland the coming years. It will have a huge impact on our co-operative. If you want to grow, you have to take into account things like globalisation and digitalisation.”
