At the International Floriculture and Horticulture Trade Fair (IFTF) in Vijfhuizen, the World of Flowers is organized for the third time in succession. Inside a flower lab visitors can meet the Millenial.
IFTF World of Flowers is organized by Green Team Consultancy+ in November 2016. In 2014 it started as a tribute to special flowers. Last year the Flower Shop of the Future was on display, and this year the next step will be taken.
Flower lab
This year the Flower Lab (www.theflowerlab.org) will enter the World of Flowers. Inside, the florist can meet the Millennial. Through a visual tour, information and tips are given about how to seduce the younger generation (20-35 years) to buy flowers and plants. Based on three central themes, leading florists will show examples of practical, effective shop displays.
With this new inspiration in mind, the visitor can meet with florists and an array of different service companies to discuss practical solutions. And, when required, hire assistance.
Furthermore, a floral competition (the Wim Hazelaar Trophy) and an auditorium program complete the World of Flowers. All this is situated within the International Floriculture and Horticulture Trade Fairs (IFTF, Vijfhuizen, 2-4 November, opening hours 10:00-18:00 daily).
For more information and registration, have a look at the IFTF website: www.iftf.nl
