The city of Córdoba (Spain) will organize from 20th to 29th October the first edition of the International Flower Festival, FLORA, an event in Spain which will bring together international and national artists in this field to intervene –each of them with their exclusive and individual hallmark- in nine institutional patios in the city. Overall, nine floral installations will be created for the event and they just could be visited for free during those days.
In this way, FLORA, International Flower Festival presents an unprecedented cultural exchange between a traditional space as the patios of Córdoba and a contemporary and surprising art as the one of floral installations, a kind dialogue between tradition and innovation meant to become a must within the Spanish cultural agenda.
FLORA is also born to acknowledge the work of the best floral artist worldwide, an artistic universe still unknown for many people and lacking, until now, a prize of international importance. Three big prizes, awarded by an international jury and worth €60,000, €40,000 and €20.000 respectively, will place this festival, held in a city having such a close connection to the floral world as Córdoba, in the international sphere.
The name of the nine guest artists who will perform in the great beauties of this city in Andalusia remains unknown, but the most renowned representative of the contemporary botanic drawing participated in the creation of the official poster: Katie Scott. The British illustrator prepared an exclusive floral composition from several common flowers in her book Botanicum (2016).
After launching its official image, the countdown starts to enjoy FLORA, a festival born from the private initiative of Zizai Hotels, S.L. and co-organized by Córdoba City Hall, aimed toboost the city, i.e. having a positive impact on tourism, economy and art. The event also expects to involve the city itself, first of all, the general public and both local and international agents, bringing up Córdoba as a reference in the world scene ofcontemporary floral art.
Next autumn all culture enthusiasts will have a unique opportunity to discover an almost unprecedented art in Spain and a star appointment to be seduced by the incomparable charm and beauty of the patios of Córdoba.
