Breeder and propagator Dümmen Orange opened its new Trend Center in Rheinberg (Germany). The Trend Center is part of Dümmen Orange’s show garden and full of ideas for growers and retailers. Design and set-up of the 300 m² space have been based on a modern-day garden center. Visitors can see the latest trends in retail and soak-up inspiration for plants, pots, mixes, themes and sales shelfs.
Martina Gerhards, Marketing Manager: “With our new Trend Center we provide a great opportunity for growers and retailers to get inspired by the latest-of-the-latest in floriculture retail. Here, we put it all together in one space.”
The Dümmen Orange Trend Center currently highlights presentations on Tik Tok Calibrachoas, Novation Dahlias and I’CONIA Begonias, including the FleuroStar Award-winning Aroma Peach. In addition, there are bedding concepts, succulents, pot plants and bulbs, as well as presentations on varying topics like bee-friendly or easy-care plants. Other presentations, for instance on Poinsettias, will follow in the course of the year.
