Members of Union Fleurs, the International Flower Trade Association, have elected a new President and Board of Directors. The new Union Fleurs Board of Directors will work for the next two years (2022-2024) under the leadership of Augusto Solano, President of Asocolflores, the association of Colombian exporters of cut flowers.
Augusto Solano succeeds outgoing President Richard Fox (Kenya Flower Council, Kenya), who has served on the Union Fleurs Board of Directors since 2008 and held the position of Vice-President from 2014 to 2018 and President since 2018. Richard Fox was the first representative of a non-European member country to hold the presidency in the 60 years of existence of Union Fleurs.
International experience
The new President Augusto Solano brings international experience and a well-established network in the international flower industry. An industrial engineer by education, Augusto Solano has been appointed President of Asocolflores, the association of Colombian exporters of cut flowers in 2000 and has since then become a prominent ambassador of Colombian flowers and of cross-cutting cooperation within the international flower industry.
He is the current chairman of the Board of the Colombian chapter of the World Business Council for Sustainable Development (WBCSD) and represents since 2014 floriculture growers from the Southern Hemisphere in the Board of FSI, the Floriculture Sustainability Initiative. Augusto Solano has represented Asocolflores in Union Fleurs since 2000 and has served on the Union Fleurs Board of Directors since 2014.
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