On 20 & 21 September 2016 the 7th Home Garden Conference of FleuroSelect will take place in the Stuttgart area of Germany. This year’s programme has two central themes, seed technology and consumer marketing with highlights including a visit to HILD Samen and Selecta one. This year’s keynote speaker is the renowned British gardening broadcaster David Domoney.
HILD Samen will welcome the delegation to visit its enlarged seed technology facility and trials in Marbach am Neckar. HILD maintains breeding programmes for all major vegetable crops and a large selection of herbs resulting in highly successful varieties for both the amateur and professional market. In addition to breeding, the company also specialises in seed processing and the visit will include a presentation on the latest developments in seed technology.
Selecta one is a family company that is world-leader in breeding, producing and marketing vegetatively propagated ornamental plants. Breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. Selecta one opens the doors of its Stuttgart facilities, including its impressive trial gardens, and will share its latest marketing success stories.
Community gardening
Industry related presentations include “Trends for the German Garden Market” by Johannes Welsch, IVG and “Priming of seed for the Home Garden Market” by Torsten Nilsson, Nelson Seed Development. The Home Garden Committee will update the delegates on the Plant of the Year Campaign.
David Domoney is a British television gardening personality best known for presenting on ITV’s Love Your Garden Series. He is also a strong advocate of community gardening and champions this through his national community gardening campaign Cultivation Street. David understands the gardening consumer and his presentations encapsulate the reality of retailing in this sector. Always entertaining and packed with clever commercial initiatives, David excels in inspiring the audience.
