‘Online Flower Auction a really unwise move’

„The Online Flower Auction (OFA) is an unwise move, and Royal FloraHolland does not support the initiative,” says its CEO Steven van Schilfgaarde. The auction is still deliberating whether growers selling through the OFA can continue to use RFH services.

Steven van Shilfgaarde, ceo Royal FloraHolland.

Click here to read the article in Floribusiness magazine.

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